V2: Introduction to offKILTR Events

In our third blog post on the run-up to our Version 2 launch in mid June, we take a look at the offKILTR Events wing – a new series of events throughout Scotland and further afield.

KILTR LogoAnother new area we’re going to be concentrating on now will be our new events arm – offKILTR – where the culturally-rich online KILTR content will be brought to life through a series of Scottish-based and international events.

We hosted the first official offKILTR international event back in April as part of Scotland Week in New York City, where we previewed V2 to a packed West Village bar. After the V2 launch event, which takes place on June 12th, you can expect to see announcements on KILTR about a range of exciting events – exploring a range of subjects and interest areas that are featured and discussed on KILTR, every day. From food and drink to fashion; and from business to music and loads more.

We feel that it’s of real importance to keep the ‘social’ aspect of social media alive and strong and what better way to do that than through occasions where we can bring people together in one place for exciting events based around the things that people on KILTR enjoy.

Without wanting to give too much away at this stage, we have two BIG events in the pipeline planned for later this year. We’ll be able to tell you more about both of these very soon. The first, to give you a little clue, will focus on some of Scotland and the world’s finest food offerings and will take place later in the summer. Mmmmmm…

offKILTR aims to bring a sense of what KILTR stands for to its real life events – Collaboration, Connection, Interaction and Fun.

It’s all about the good stuff!

KILTR Version 2 launches on June 12th. You can read more about the new design and direction in our first two blog posts here and here. There’ll be more blog posts coming on the run-up to the launch very soon.

Sign up now at KILTR.com

V2: Content Focused Direction

So, for our second blog post introducing KILTR V2 and some of our new improvements, we’re going to talk content.

We hear that content is king. Indeed, content marketing has become the buzzword of 2013 but we’ve been asking do social networking sites really showcase content in the most effective way?

KILTR V2 Beautiful Scotland Hot Topic

Think about it. How do you find content on Facebook, LinkedIn or even Twitter? At the start of a social networking relationship the focus is not so much on your content but rather your name, job title or employer.

What happened to content being king?

At KILTR we believe in content driven social networking. We believe that there is more opportunity to be recognised and more scope to find great content when that content is of a central focus and at the heart of the platform. We’re not taking away from the social networking aspect but giving our members greater flexibility to curate focused feeds of content and be more easily identifiable as experts in their fields of interests.

Our new focus on content will manifest itself in a number of ways – the slick new user interface which we’ll let you know about in a forthcoming blog post, as well as the introduction of Channels and Hot Topics. These Channels and Hot Topics are, essentially, areas of the site that will focus on certain specific areas of interest, thus tailoring the experience of using the site to our users and providing more reasons for them to use KILTR regularly.

We’re not losing any of the networking functionality, simply augmenting that with a more content-focused UI and the introduction of these Channels and Hot Topics to improve the experience of using the site. The content that users post on KILTR will be presented in a much slicker and more captivating way as well, encouraging longer lasting and deeper engagement.

The Channels we are introducing are broad subjects areas; and the Hot Topics are niche and specialist interests where we will create, curate and showcase compelling posts and articles (using HD video, high-res images and high impact social content for added effect) on a handful of subject areas that we feel aren’t represented comprehensively anywhere else online right now. The ‘Hot Topics’ we launch V2 with will be: The Referendum, Oddballs, Start Ups, Whisky Galore, Made In Scotland, Beautiful Scotland and Festivals & Events. Every month or so we’ll change one or two of these Hot Topics to tie in with topical events and dates in the cultural calendar. The broader ‘Channels’ will be Art & Culture, Business & Careers, Current Affairs, Food & Drink, Life & Style, Science & Tech and Sport.

KILTR V2 Single Post View

Users will be encouraged to post into the specific Channels or Hot Topics and we will also feature the best picks from each of these areas of the site every day.

The whole new User Interface design has been created with high impact social content at the core and we are very excited about our new direction in terms of content, coupled with the overall new design of the site and the captivating new user profiles we are offering as a means of showcasing content and personality on KILTR.

It’s all about the good stuff!

KILTR Version 2 launches on June 12th. You can read more about the new design and direction in our first blog post here. There’ll be another one, concentrating on the new KILTR Events arm, for you to read very soon too.

Sign up now at KILTR.com

V2: New Improved Profiles

Every week from today until we launch KILTR Version 2 in June, we’ll be letting you in on some of the unique and exciting new features that will inform our new direction and the site’s new design.

RockNess: New KILTR Profile

Firstly, we’d like to let you know about some big changes coming to the look and feel of Profiles. Profile pages are ideal for brands, businesses, organisations and companies of all shapes and sizes to showcase and promote their message, activity, personality and products to a captive audience of users with an interest in the best Scotland has to offer. These profiles are also perfect for individuals to share and post about their own personal interests and to showcase themselves to the KILTR community and make new connections.

You can get a little taste of what’s to come in terms of the new design in the following video, alongside interview snippets with representatives from some of the fantastic organisations who have been using KILTR successfully already.

The new and improved KILTR profiles are a lot more visually vibrant, allowing users to upload high-impact, high-res images and HD video content. The RockNess profile feed, for example, can be pushed aside easily to view the gallery content full-screen, immersing the user in the latest music video or live stage feed from the festival. Fancy posting to RockNess while you watch? No problem! We’ve made it really easy for users to pull profiles back on screen and post, comment, share and like while continuing playback of the video in the background.

New RockNess Profile No. 1 New RockNess Profile No. 2 New RockNess Profile No. 3 New RockNess Profile No. 4

We’ll also be offering a range of generic background image options which our users will be able to upload to make their profiles look great. These will be provided by some of the high-profile artists and photographers who are using KILTR effectively already such as Gerard Burns, Andrew Peutherer, Harris Tweed Hebrides, Scotland from the RoadsideFrank To, Brian Sweeney and more.

The content that users post on KILTR will be presented in a much slicker and more captivating way as well, encouraging longer lasting and deeper engagement. More about that on next week’s blog post.

We are confident that no other social media platform out there has a similar offering to this; and we firmly believe we are providing our users with a new and highly compelling and attractive way to present themselves and their content online.

Full details around the pricing for our new ‘premium profiles’ will be available soon too.

It’s all about the good stuff!

KILTR Version 2 launches on June 12th. Keep an eye on KILTR for more blog posts teasing various elements of Version 2 over the coming weeks.

Sign up now at KILTR.com

 

Ferguson’s Farewell

Blogger and KILTR member Jonathan Whitelaw on Alex Ferguson’s unparalleled tenure as football’s most successful and iconic manager.

Fergie (The Mirror)

(Image above from The Mirror newspaper)

Well, that’s it then. The curtain has finally been drawn on the glittering career of Alex Ferguson. The Govan born lad who came good, rocketing up the greasy pole of football to become the most decorated, celebrated and revered manager, nay icon, in the world game.

Put simply there is no facet of Ferguson’s career that can be held under close scrutiny and not lead to the same conclusion. The man was the best at what he did and there is very good reason to believe that there will never be another like him.

Of course there are pretenders. Jose Murinho has the personality, arrogance and, above all else, trophy cabinet to be a natural rival to Fergie. But he lacked the playing experience that Sir Alex had in his younger days, something that, although neither men have publically stated is a necessity to be a successful gaffer, makes for that little edge in the cloud talk debates that will occupy the next few months.

Fergie (UEFA)

(Image above from UEFA website)

Taking his 26 years at the helm of Manchester United into account, along with successful stints at East Stirlingshire, Aberdeen and St Mirren, the legacy that Sir Alex has left behind is both astonishing and will be difficult to follow. But it isn’t just for the club he has become synonymous with, it’s for a whole sporting nation that otherwise would be in a much worse state than it already is.

Scottish football is on the brink of something special. The proposed league reconstruction, play-offs and pyramid scheme could see the biggest shakeup to the national sport that the country has seen in over fifty years. Distributed wealth, higher levels of competition and a greater threat of relegation for teams who would ordinarily aim for mediocrity should, in theory, lead to a rejuvenated Scottish game that will extend to clubs from top to bottom.

Without the perennial success of Alex Ferguson south of the border, none of this would be at all possible. Quite simple, he kept Scottish football on the map.

Whenever Fergie is portrayed in the media, it is as a “fiery Scot”… Walter Scott romanticism aside, the success Sir Alex enjoyed at every club he managed was never forgotten, Aberdeen’s European triumph being the subject of numerous 30th anniversary celebration this year alone. Whether it was his accent, passion or down right stubbornness, good or bad, they were always attributed to his Scottish roots, something Fergie always relished.

Fergie with the Champions League

(Image above from the Football Pantheon site)
In his interview with David Frost following the hugely successful 07/08 season that saw him lift his second Champions League trophy, the warbling journalist probed Ferguson on his personal life. Flippantly, and with that knowing glint that had been seen so many times before around April and May when the season was winding down, he said he was learning the piano.

Not a huge surprise to Frost to Fergie it was something out of the ordinary. He proceeded to recount the story of telling his wife his desire to learn piano, to which he was told “don’t be silly, a Govan boy learning piano.” While many may have been unfamiliar with the tongue in cheek nature of the joke, to Scots viewers, it was a wonderful little moment that championed a whole generation, if not generations, worth of attitude that perfectly summed us all up. With no malice or threat of snobbish, upper class fascism, Fergie in that moment reminded the world where he was from and how proud he was to be that.

This perennial connection to Scotland, and in turn Scottish football, has kept the game alive north of the border. The stranglehold the Old Firm has, or had, on the game choked out levels of competitiveness from smaller clubs that grew fat off the success that two of the world’s biggest clubs brought. Mediocrity became the name of the game, the motivation to “just do enough” became the plague that filtered throughout football grounds out with the Glasgow giants and, to a certain degree, corrupted even the Ibrox and Parkhead organisations.

Ferguson’s on-going success meant that Scottish football was never far away from the limelight. And without it, the landscape of the game would have been very different, if non-existent. Like a pilot fish swimming alongside the shark, the game in Scotland became overly reliant on Fergie’s continual pushing of boundaries and redefining of the game.

With him stepping down and the changes waiting in the wings, both at Old Trafford and for Scottish football as a whole, this impending new era should be seen with great optimism. But as is happened so many times before, the powers at be have an uncanny knack for cocking things up.

So bon voyage Sir Alex, and the greatest of thanks for being an unknowing champion for your national sport, even if it came from 214 miles south.

Connect with Jonathan Whitelaw on KILTR here. And if you haven’t already you can sign up to KILTR at http://KILTR.com

Highland Fling

Mark Hogarth of Harris Tweed Hebrides takes a look at the Scottish Ballet’s recent production of Highland Fling.

Kilted boys in biker jackets, tartan clad girls in figure-hugging pants, Brigadoon meets Grease, Gregory’s Girl meets West Side story? No, the setting is a toilet and this is the opening scene of a truly original ballet, Highland Fling.

It takes its DNA from La Sylphide, a ballet that caused a sensation similar to Stravinsky’s Rites of Spring almost a century later. The romantic roots remain at the core of Highland Fling where the constant desire for fantasy and dismissal of reality are played out beautifully through the medium of dance. But there is so much more to this performance.

Complex elements of Scottish culture are examined with accuracy, sensitivity and humour. Scene 1, fueled with alcohol and drugs, builds to a memorable climax. Director Mathew Bourne has the midas touch in creating art that taps into sometimes conflicting emotions simultaneously. Aided by this ambivalence, he has your absolute attention.

The shenanigans of The Social Club toilet move swiftly to the second scene and the joy of James (Christopher Harrison) and Effie’s (Katie Webb) wedding. Lex Brotherston complements Bourne’s storytelling with a bold set design. Walls and furniture of tartan and plaid, Rangers and Celtic memorabilia and photos of famous Scots, an imaginative spectrum from Sean Connery to The Krankies.

The material backdrop of identity (catholic/protestant, urban/rural, straight/gay kitsch/cool) adds beautifully to the torment and confusion of James. The endearing Sylph (Sophie Martin) taps into his dark side and the allure for something more than his fixed fate fires his heart and imagination. The tarot-card reading Madge adds a gothic panache to the Act that ends with James committing himself to his dark side as he makes a suicidal leap to the ethereal Sylph.

A poignant message that in a Scotland dominated by imposed identity born of culture and politics, individuality trumps all.

Highland Fling at the Scottish Ballet

Act II and we enter the land of The Sylph – a virtual Valhalla en Ecosse – where James continues his pursuit of his elusive fantasy. At this point all disbelief is suspended; tight choreography, twilight and an incongruous VW Beetle make for an endearing ‘other world’. The parameters of the story already told, the dancers are allowed free rein. James acts as a proxy for the audience as the mesmerizing power of the Sylphs dazzle. But in art as in life reality finally catches up with fantasy and both James and the Sylph meet a tragic end.

Andy Murray and plethora of Olympians, Ewan Macgregor and James McAvoy, whisky and fine Cashmere, perhaps even Harris Tweed. Scotland has some quality exports and to this we should add Scottish Ballet.

Their interpretation of A Street Car Named Desire rightfully won accolades and awards but doing a Scottish ballet and addressing complex and controversial cultural themes with insight and compassion is even more impressive. I’m no expert in the ‘mother arts’ but I once saw The Barber of Seville in Budapest. If a Scot can enjoy an Opera set in Spain, performed in Hungary and sung in Italian then there is no reason why a Highland Fling cannot have a similar international appeal.

You can catch Highland Fling at several top Scottish venues throughout May. More info here.

The J-Word Tours

We hear a little from The J-Word Tours, a new jazz music project touring Scotland and the UK very soon. It looks like a terrific programme of events and the tour presents shows in Perth, Glasgow, Aberdeen, Inverness, Edinburgh and Dunfermline.

The J-Word Tours

The J-Word is a new project, committed to sharing the best in live music from around the world by developing a network of quality international jazz programming and with a number of leading venues in Scotland and the UK working in cooperation.

The J-Word provides the opportunity to hear some of the most talented and adventurous live performers in world jazz unite for a very special tour of the country in April and May 2013.

Fraser Fifield and Graeme Stephen - The J-Word

Kicking off at The Sage in Gateshead on Sunday 28 April, the second in the series of J-Word tours presents an incredible international trio of Trilok Gurtu, Paolo Fresu and Omar Sosa playing alongside the critically-acclaimed Scottish talents of Fraser Fifield and Graeme Stephen.

Widely regarded as the world’s finest percussionist, Trilok Gurtu’s unique and individual technique combines Indian traditions with many other styles to captivating effect.

“Gurtu continually bent the mind with surprise… Exhilarating.”

Sydney Morning Herald

“Gurtu seduced the auditorium with awesome percussion magic and pure theatre.”

The Herald

“Master-trumpeter originally from Sardinia, Paolo Fresu has absorbed the influences of Miles Davis and Louis Armstrong into his own uniquely passionate voice.”

“One of the great stars of European jazz”

The Independent

“A gentle, lyrical player with the most gorgeous tone”

The Guardian

Afro-Cuban pianist and composer Omar Sosa fuses a wide range of jazz, world music and electronic elements to create a fresh and inspired sound.

“Atmospheric, joyously physical, profound and playful, and always utterly absorbing”

***** The Herald

Guitarist Graeme Stephen, currently Scottish Jazz Award winner for Innovation, provides the perfect foil for Fraser Fifield’s pipes, sax, whistles and electronics. Together they make a truly innovative sound, exploring their roots in the Scottish folk tradition by blending different styles and sounds to wonderful effect.

Events will take place across the country, dates and venues as follows -

Sun 28 April – The Sage, Gateshead

Mon 29 April – Concert Hall, Perth

Tue 30 April – The Old Fruitmarket, Glasgow UNESCO International #JazzDay

Wed 1 May – Music Hall, Aberdeen

Thu 2 May – Eden Court, Inverness

Fri 3 May – Queen’s Hall, Edinburgh

Sat 4 May – Carnegie Hall, Dunfermline

To hear playlists and find out more on the individual artists, tour dates and all things J-Word, visit – www.jword.co.uk.  Alternatively, you can also connect with The J-Word on KILTR, Twitter, Facebook and YouTube.

And if you haven’t signed up to KILTR yet, you can do that here: KILTR.com

KILTR’s Preview Event in NYC

Have a look at a selection of photographs from the successful ‘Introduction to KILTR V2′ event at Highlands in New York City’s West Village on Tuesday 9th April. Hard to believe that was over a week ago! We launch Version 2 in Scotland on Wednesday 12th June – Details to follow soon.

KILTR in New York KILTR in New York KILTR in New York KILTR in New York KILTR in New York KILTR in New York KILTR in New York KILTR in New York KILTR in New York KILTR in New York KILTR in New York KILTR in New York KILTR in New York KILTR in New York KILTR in New York KILTR in New York

To find out more and join in, visit KILTR.com.

Introducing KILTR V2 Video

As we gear up for our exciting KILTR Preview Event in New York City tomorrow night, here’s a new video we’ve produced featuring a variety of members chatting about how they use KILTR already as well as a taste of the brand new site design.

Our event in New York, An Introduction to KILTR V2, takes place tomorrow evening at Highlands in the West Village. Should be a really fantastic event in a truly fantastic city. The reception to KILTR has been very encouraging since arriving in the Big Apple from both the locals and visitors, tourists and Scotland Week representatives that we’ve spoken to about our next phase and about the big event. Hope to see some of our existing Stateside members in the West Village tomorrow night too!

For all our Scottish users, we’ll have news about a Version 2 Launch event – which will be taking place in Glasgow – in the very near future. Keep an eye on KILTR.com for that.

Special thanks to all those who have appeared in the video sharing their thoughts about the fastest growing social network for everyone with an interest in Scotland – Mark Hogarth from Harris Tweed Hebrides, fine artist, Frank To, Vincent Gibson, Lorraine Harkins of Skin Guru, musician and lecturer Ken McCluskey and Sub Club owner Mike Grieve.

The video was produced by Michael Rea and music is by Casual Sex.

Find out more at: KILTR.com

An Introduction to KILTR Version 2

We’re delighted to announce an exciting Preview Event for KILTR Version 2 which will launch here in Scotland on 12th June.

The event which is part of the official programme of Scotland Week in New York City will also showcase a selection of Scotland’s most influential and creative brands and practitioners across fashion, music and the arts.

HARRIS TWEED HEBRIDES, LINN MUSIC SYSTEMS, ROCKNESS, SCOTTISH STYLE AWARDS, FOLK CLOTHING, SUB CLUB and SWEENEY have all been using KILTR effectively already and are amongst the heavy hitters throwing their support behind the dynamic Glasgow-based tech company’s new design and new direction, which focuses on high impact social content.

The Version 2 preview and showcase will take place on Tuesday 9th April at the Highlands venue in New York’s West Village, and be presented to a full capacity audience of influential North American media, VIPs and celebrities. We are especially looking forward to meeting some of our KILTR NYC members, so if you are around, and would like to join us, RSVP to the contact details at the bottom of this blog post.

 

KILTR CEO Brian Hughes and KILTR Community Manager Bjorn Sandberg will present a short preview to Version 2, the site’s new and improved UI design and the company’s plans for the future. Brian will also chat about CollectivWorks – the driving force behind KILTR – and the plans to build many more vibrant online communities based around shared affinities, interest areas, organisations, groups and individuals.

Leading lights of Scottish creativity including Mark Hogarth, Creative Director of Harris Tweed Hebrides, Mary McGowne, Founder of Scottish Style Awards and acclaimed photographer David Eustace will share the virtues of their respective brands with the audience on the night. Rounding things off, Paul Crawford, KILTR Head of Events will share the company’s plans for the new offKILTR events arm – where the culturally-rich online KILTR content will be brought to life through a series of international and Scottish-based events.

The soundtrack for the evening will be, in part, provided by the Sub Club – one of the most revered nightclubs in the world in terms of cutting edge, forward thinking electronic music.

Speaking ahead of the event in New York, KILTR CEO, Brian Hughes said:

The journey that has led our team to version 2 is one that has been carefully considered with the support and input of our community. With new curated content channels, deeper integration with the other social media platforms and premium profiles for organisations, we are confident that phase two of KILTR will give our community a richer social experience that they will be pushed to find elsewhere. Whatsmore, we are now at a point where the company is an attractive commercial proposition for brands, both in Scotland and further afield, which will enable us to compete in the digital market place.”

RSVP and for further information, contact Mary McGowne: mary@thevineprcompany.co.uk

 

Fancy Working With One of Scotland’s Fastest Growing Startups?

KILTR currently has some exciting internship positions aimed at people with an interest in digital content. Find out more about the opportunity here!

KILTR are looking for Interns

Niche social networks are experiencing huge growth as organisations, brands and marketers begin to appreciate the potential of a more focused, passionate and highly engaged community compared to the larger, more general platforms. KILTR is no exception and is the fastest growing social network of it’s kind in the world for connecting the Scottish community, and those with an interest in the country, globally.